THE OBJECTIVE
Design a graphic identity that communicates health, freshness and good taste in a warm and comfortable space, where the customer can buy elaborated products, quality raw material or only enjoy traditional pastry.
THE SOLUTION
Our proposal uses symbolism and a very simple language to communicate kindness and health. Thanks to its status as a symbol of health and good food, Mediterranea was represented as a Greek goddess where her hair represents the basic principles of the Mediterranean diet.
The blue color palette and rough materials provide a Mediterranean informality to the brand. The logo serves as an all-in-one, practical and informative guide to many things in the Mediterranean diet.